Kanye West and YEEZY are running the game. The YEEZY BOOST 350 V2 is the most popular silhouette ever produced, and we can’t seem tobe able to spend a day without seeing anyone wearing one of the models. Therefore it only seems right that the magazine calls it "YEEZY Empire“.

In terms of annual sales, YEEZY Brand is now almost half the size of the notorious Jumpman. Actually Ye’s brand is expected to pinnacle at $ 1.5 bill USD in 2019 – and keeps growing.


The cover story on Ye gives insights on the numbers, designs and even unseen samples, which has caught the attention of sneakerheads and media platforms, from all over the world. More than 1,000 samples were presented by Kanye West while he’d break down his design DNA and major inspiration behind his line. The prototypes include not only upcoming styles, but also early versions or never to be released ones.

Check out our little breakdown of what we are actually looking at and head over to Forbes to indulge the whole piece.